Peerless - The Future of Marketing
Peerless is on a mission to replace entire marketing departments with AI. Not automate them — replace them.
Cesar Zeppini
Founder
The Problem
They had 3 weeks. Not 3 months. 3 weeks to go from idea to a soft launch in Dubai, apply to Y Combinator, and show up with something that looked and felt world-class. That meant a brand, a website, a full product — all of it — shipped without a single delay.
The deeper challenge wasn't the deadline. It was the product itself. What Peerless does under the hood is genuinely complex — layers of AI infrastructure making intelligent decisions at scale. The design problem was how to make that feel effortless to a user, without making it feel empty. Strip too much away and you lose the magic. Show too much and you lose the user.
The Solution
We ran a focused workshop to map out what could be simplified without losing meaning, and what needed to stay visible to communicate value. From there, Found took ownership of the product design, the visual identity, the brand direction, and the illustrations.
The creative decision that drove everything was a deliberate tension: a product that feels completely modern, paired with a visual world that feels almost nostalgic. Think the warmth of something familiar — the kind of thing that makes you feel like you already know how it works — wrapped around technology that's genuinely new. The goal was to bridge the unknown future with the familiar past, so users land in the product and immediately feel at home.
We built a foundational design system, designed 4 core product screens, and created a landing page built to convert. Then came the illustrations — over 10 modular pieces that quickly became the face of the entire brand. Modular by design, so they can keep building from them long after we were done.
The Result
3 weeks. No delays. They launched in Dubai and submitted to Y Combinator on time.
On day one, Peerless generated 5 highly qualified leads. The kind of leads that matter for a company targeting billion-dollar marketing budgets.
Today they have a product, a brand, and a visual language that all speak the same thing — clearly, consistently, everywhere.