Serif.ing - A Google Fonts for local fonts
Turn your forgotten fonts into a powerful visual playground, so you can find the perfect typeface for your brand and project.
Cesar Zeppini
Founder & Designer
The Problem: The "Infinite Scroll" Tax
For designers with decades of experience, font collections are curated treasures. Hundreds of high-end, licensed, and custom typefaces gathered over a career. However, using them in modern workflows like Figma or Adobe CC is notoriously clunky:
The Manual Grind: Designers often resort to "the arrow-key dance". Typing a word and scrolling through a dropdown menu one by one to find the right "vibe."
Hidden Assets: Thousands of dollars in licensed fonts sit idle because they are difficult to preview or filter by style locally.
Context Blindness: Standard font menus don't allow for instant, high-scale comparison or testing against specific brand color palettes.
The Solution: Serif.ing
I designed and built Serif.ing, a web-based tool that bridges the gap between a designer’s local fonts and the seamless UX of modern tools like Google Fonts.
One-Click Sync: A frictionless connection that instantly catalogs a user’s local font library without manual uploads.
Massive Instant Preview: Users can type sample text once and see it rendered across their entire collection simultaneously.
Brand Context Testing: A dynamic interface that allows designers to swap foreground and background colors globally to see how type performs under specific brand constraints.
Curation & Discovery: Features "Like" functionality to build project-specific folders, effectively turning a messy "Fonts" folder into a curated design asset.
The Impact: Efficiency Meets Inspiration
Serif.ing transforms a chore into a discovery phase. By providing a bird’s-eye view of a designer's own assets, the tool provides:
Significant Time Savings: Eliminates the "one-by-one" preview method, cutting font selection time from hours to minutes.
Increased ROI: Designers rediscover premium fonts they already own, reducing the need for redundant purchases.
Creative Flow: By removing the technical friction of font switching, the focus remains on the "soul" of the brand identity.
Visit: serif.ing
