Booking confirmed

The most productive 45 minutes you'll spend on your startup.

Your strategy call is locked in. Before we meet, take 5 minutes to go through the steps below. It'll make our time together sharper, faster, and more useful.

Come prepared, leave with a plan

Here is a little homework so we make sure our strategy call is purposeful and efficient.

Bring your plan & vision

Sketches, wireframes, a pitch deck, competitor links: whatever helps me understand what you're building.

Know your core 2–3 features

What's the one or two things your product must do on day one? If you're unsure, that's fine… we'll figure it out together.

Think about your timeline

Is there a launch date, a demo day, an investor meeting? The "why now" helps me prioritise what matters most.

Be ready to talk budget honestly

So I can give you real options instead of generic answers. No awkward conversations, just practical planning and strategy.

What you'll walk away with

01

A scope recommendation

What to build, what to cut, and why — based on 25 years of product design experience.

02

A realistic timeline

Not a sales promise. An honest assessment of what's achievable in under 4 weeks for your specific case.

03

Clarity on the path to first customers

How the design and feature choices we make directly affect whether people will pay for your product.

04

Next steps — whether we work together or not

No pressure, no hard sell. If we're not the right fit, I'll tell you and point you in the right direction.

What this call isn't

It's not a sales pitch. There's no deck, no upsell, no pressure. I'll listen to your idea, tell you what I'd build and what I'd cut, and give you an honest take on whether Found is the right fit. If it's not, I'll say so, and point you somewhere better. I'd rather lose a client than waste your time.

We take on 1 project per month.

This call is your chance to secure the next spot.

My mission

Empower startups, founders and growing businesses with a fast and affordable way to reach the market, and support them to scale smarter, move faster, and build lasting success.

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Projects Supported

Helping teams move from idea to execution faster.

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Networking Connections

Business & technology partners to help you move forward.

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Client Satisfaction

Consistently high ratings from clients across industries.

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Client Satisfaction

Consistently high ratings from clients across industries.

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Unicorn Startups

Helped design and build 3 companies now worth over $1B.

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Unicorn Startups

Helped design and build 3 companies now worth over $1B.