Brand Guidelines
The Found brand
How Found looks, sounds, and behaves. Use this page as the single source of truth when designing, writing, or building anything that carries the Found name.
01 — Logo
Logo
The Found wordmark is our primary mark. Keep a clear space of at least the height of the ‘F’ around it, and never render it smaller than 24px tall.
Do
Use the wordmark in Neutral 12 on light backgrounds, or in white on dark surfaces. Keep it on a single line, at consistent scale with the surrounding UI.
Don’t
Don’t stretch, rotate, outline, add shadows, or recolor the mark outside the brand palette. Don’t place it on busy imagery without a solid surface behind it.
02 — Colors
Colors
Found is warm and restrained. Ink on paper: deep Neutral 12 text on warm off-white backgrounds, with small doses of accent color for signals and highlights.
Core
Neutral 12 — Ink
RGB 15 · 32 · 41
BG 01 — Paper
RGB 244 · 242 · 238
Main — Yellow
RGB 254 · 247 · 175
UI Accents
UI — Pink
247 · 164 · 158
UI — Blue
132 · 230 · 246
UI — Yellow
254 · 205 · 26
UI — Red
232 · 48 · 67
Backgrounds
BG 01 — 244 · 242 · 238
BG 02 — 240 · 236 · 230
BG 03 — 237 · 233 · 230
03 — Typography
Typography
Bricolage Grotesque carries the voice in headings — characterful, tight, and confident. Geist keeps body copy quiet and legible, and Geist Mono handles data and specs.
Heading 1 · Bricolage Grotesque 400 · 64px / -0.06em
Unicorn-quality products.
Heading 2 · Bricolage Grotesque 400 · 40px / -0.05em
Startup speed, fixed price.
Heading 3 · Bricolage Grotesque 400 · 36px / -0.05em
From idea to live product.
Body L · Geist 400 · 18px / 1.4
We design and build MVPs and internal tools in under 4 weeks, ready to scale, validate, and attract your first paying customers.
Body · Geist 400 · 16px / 1.4
No account managers, no handoffs, no lost context. The person you talk to is the person building it.
Tag · Albert Sans 500 · 12px / uppercase
For MVPs · For internal tools · For websites
Body L Mono · Geist Mono 400 · 18px / 1.4
4 weeks · €8K fixed · 2 weeks post-launch support
04 — Tone of Voice
Tone of voice
Found sounds like an experienced builder talking to another founder — direct, concrete, and generous with proof. Short sentences. Real numbers. No agency-speak.
01.
Direct and concrete
Say exactly what happens: 4 weeks, €8K fixed, 2 weeks of support. Avoid vague promises like ‘world-class solutions’ — replace every adjective with a fact.
02.
Founder to founder
Write in first person, as one accountable builder. ‘You’re not hiring an agency. You’re working with the designer who helped build 3 unicorns.’
03.
Proof over promises
Lead with evidence: Pipedrive, Veriff, Printify. 25 years building products, 100+ products supported, 95% client satisfaction. Numbers earn trust faster than claims.
04.
No agency-speak
No ‘synergies’, ‘solutions’, or ‘leveraging’. Name the old way honestly (‘Burn €40K+. Wait 6 months. Hope it works.’) and contrast it with the Found way.
Write this
“Ship in 4 weeks. €8K fixed. You approve the scope upfront and that’s what you pay.”
Not this
“We deliver best-in-class, end-to-end digital transformation solutions tailored to your unique business needs.”
05 — Mission, Vision & Values
Why Found exists
Mission
Empower startups, founders, and growing businesses with a fast and affordable way to reach the market — and support them to scale smarter, move faster, and build lasting success.
Vision
A world where every founder can access unicorn-quality design and engineering — without the agency price tag, the six-month wait, or the guesswork.
Values
Scope as strategy
The best MVPs aren’t built, they’re edited. Before we build, we help you cut — we know what to kill.
One person accountable
No account managers, no handoffs, no lost context. The person you talk to is the person building it.
Ready to scale, not just to launch
Full Figma package, design system, guided handoff. You leave with something you own and understand.
Fixed price, fixed timeline, no surprises
No scope creep, no hourly billing, no change-order fees. You approve the scope upfront and that’s what you pay.